Booster Juice is not only a place that sells good, healthy food and drinks. Even though all of the product Booster Juice sells is healthy, it also helps you build muscle by putting a supliment from protien shakes. They have a wide variety of flavours and a large list of different types and tastes of protien you can add to your drink. They have interesting names for their drinks and protien that really attract younger customers. I think Booster Juice is trying to attract the younger customers because they aim their advertising towards people that go to the gym/workout, involved in sports or just really like a tasty drink and/or snack that can be a healthy change from their usual fast food diet. Jose Batista from the Toronto Blue Jays is their spokesperson, he is a Major Leauge Baseball player and he has made an incredible impact for Booster Juice's sales. I found a commercial for Booster Juice that promotes, people involved in physical activitiy such as hockey, can give you a little boost of power.
http://www.youtube.com/watch?v=9JXBwxg3ARU
"Booster Juice, awesome, and awesome for you." This implies that it taste great, and it is also really good for your health at the same time.
This video/commercial is a great advertisment for hockey players or for any sports player, espically if your on the loosing team.
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