Originating in Edmonton in the late 1990's, Booster  juice has been around for over 12 years. Dale Wishewan and Jonathan Arnack co-founders, president, CEO, and business partners have been operating over 130 Booster Juice's world wide. Although not all businesses run so smoothly, Wishewan and Arnack had to do a lot of research into expanding their business and making it unique from all the other smoothie companies. Making each juice is hard and not an easy task to master, Wishewan and Arnack know this by explaining that there is flaws in their business; that they are constantly improving. A fancy coffee from Starbucks or any other more expensive coffee shops, cost an average of five dollars. People will be willing to pay that same price for a healthier alternative, than coffee. Wishewan and Arnack were doing so well with their business that they actually had to stop opening stores for a year after they had opened their 75th store. They said they "could have opened 40 stores that year", but they didnt. Instead the two smart business partners spent the entire year making sure that they were doing everything else, even better then they were already doing. After ensuring that their business is running to full capacity Booster Juice has opened just over 130 store in Canada. Booster Juice has also been trying to market some of their products in grocery stores like Sobeys. Selling a ready-to-drink bottled smoothies for $2.99. This is why Booster Juice saw the chance to go international, even though it came with an expensive price. Booster Juice is trying to get ahead of their American competition by expanding overseas and Booster juice is doing a good job of expanding without throwing all of their money into a couple more franchisee's.

Bogomolny, L. (2006, Boost their juice. Canadian Business, 79, 56-59. Retrieved from http://search.proquest.com/docview/221420767?accountid=3455