Thinking of Owning a Booster Juice

So you're thinking about owning a Booster Juice Franchise? It is not as easy as signing up, accepting the keys and start making smoothies. Before you even think about owning a franchise, you will need to have enough money so pay the $20,000 franchise fee. You must meet the current financial requirements which are a networth of $350,000 and have liquid assests of $100,000. The turnkey cost for opening a Booster Juice is $214,500 to $244,500. This cost is to cover all other expenses of products, maintenance, direct and indirect costs. The total estimated investment cost would for between $234,500 to $264,500. In the long term investment case, you will gain 6% of gross sales that Booster Juice makes. Each franchise term agreement is 10 years, after the 10 years, if you are successful Booster Juice will allow you to continue owning a Booster Juice franchise. Now that you have passed the financial part of owning a Booster Juice franchise, which location size would you prefer to operate. There are three store sizes, the traditional store size which is between 950 and 1200 square feet. A smaller store size 550 to 950 square feet and the even smaller kiosk which is 400 or less square feet. These store sizes vary depending on the location if it has enough space for storing the products, making the products, serving the cutstomers, allowing the customers to sit, if possible, and allowing the customers to have parking, if not already in a mall or office building. There are many demographics to be considered such as, population, how many possible workers are there in the area during the daytime. The potential size of families in the area, secondary education, home ownership. Being a premium juice and smoothie bar, knowing that the average income of families in the area is above average is also important for Booster Juice to eastablish. Now you can either pick from a list of pre-approved locations that Booster Juice has already looked at, or you can see if Booster Juice will approve of your own desired location. Your location may be ready within a few weeks or it may take as long as 4 to 5 months to be constructed. Then you can begin your in-store training, and of course then, you are open for business. So go ahead new Booster Juice franchisee, make your delicious smoothies and share them with the world, or just Canada.

http://www.boosterjuice.com/franchise/page6.html

Booster Juice Products and Drinks

Booster Juice has a wide assortment of smoothies, juices, food products, and shakers. There is a large variety of smoothies since smoothies are what started Booster Juice. Booster Juice has broken down there delicious creations into categories that help specify each smoothie. There are Acai Smoothies, Power Smoothies, Berry Smoothies, Health Kick Smoothies, Tropical Smoothies, Spirit Smoothies, and High Protein Smoothies. All of their smoothies contain either whey protein, soy protein, soy milk, assortment of fruits and even chocolate. Booster Juice always welcomes customers to mix and match their own smoothie and juice creations. The juices are another big seller for Booster Juice. They create juice with fruits like oranges, apples, strawberries and then mixes them with vegetables like spinach parsley, celery, and carrots; even juiced ginger. Booster Juice has been improving their food product line up with makin own wraps, panini's and even quesadillas. Booster Juice will create your favourite smoothie into a pastry, called Booster Bakes. This concept is very unique in a fast food enviroment but Booster Juice being a premium smoothie comapny has the money to do something creative, delicious and inovative for their customers. The Shakers are shots of nutrition and energy, Wheatgrass, Acai NRG Shaker, and Matcha Shaker. The Shakers are small, and expensive but customers must think it's worth it to keep on purchasing these nutritious boost of energy. Booster Juice also carries on the go products for it's customers to grab when their in a rush.

Booster Juice's Social Networking

Booster Juice is one of the biggest smoothie companies in North America. It is no wonder they are so up-to-date with their social networking. Booster Juice has done a great job of keeping their customers happy on Facebook, Twiiter, and Instagram. Booster Juice has a Facebook and Twitter account for almost every city and every location. This is great because customers can get very specific when making a comment towards a certain store, and doesn't get confused with another location across the country. On Facebook customers share pictures and videos, write comments, like the page, and Booster Juice will display their current promotions on this page as well. On Twitter, customers only write comments, and don't normally share pictures as much. Whether it was a "hashtag" ( using the # symbol ), or a comment that they were "tagged" ( using the @ symbol ) in, Booster Juice is able to see that these customers are trying to talk to Booster Juice and can address their issues/ problems, comments, and anything else they would like to share. Instagram is very simple, you can post pictures of anything you like. You can like and comment on the picture, you can also tag a friend in the comments and/or write a hastag. Facebook and Twitter are the main social networking applications that Booster Juice and other large companies use to maintain good CRM, and Booster Juice does a good job at staying on track of what is being posted on these social networks about their company and making sure everyone is satisfied.

https://www.facebook.com/#!/boosterjuice?fref=ts

https://twitter.com/boosterjuice

Booster Juice's Catering, Fundraising, and Lunch Programs.

Many people like to go to Booster Juice before or after they go to the gym to work out or go to the mall to shop. It is convient to have such a great tasting smoothie bar on your way in the building or on your way out. Booster Juice doesn't normally have a seperate location outside of a gym/ sports facility or shopping mall. this is because most of the locations are small and are strategically placed so that customers don't have to go out of their way for a Booster Juice product. One of Booster Juice's main focus is convience so, they decided to cater. Booster Juice will cater all of their smoothies and food products to your business meeting or a party that your having with family and/or friends. They can also set up a lunch program for your school with an assortment of healthy but fruity food and drinks. Booster Juice has also helped out chairties doing fundraising for local schools and organizations. Personally, I would of never have thought Booster Juice would be successful in catering their food and drink products, fundraising, and providing a cheap, healthy lunch program to school. Booster Juice is really doing a good job and trying to make a difference in everyone's community in a healthy way!

References:
http://dpac.sd73.bc.ca/file.php/1/DPAC_External_Correspondence_and_Positions/2012_-_Booster_Juice_Offer.pdf

http://www.boosterjuice.com/

Originating in Edmonton in the late 1990's, Booster  juice has been around for over 12 years. Dale Wishewan and Jonathan Arnack co-founders, president, CEO, and business partners have been operating over 130 Booster Juice's world wide. Although not all businesses run so smoothly, Wishewan and Arnack had to do a lot of research into expanding their business and making it unique from all the other smoothie companies. Making each juice is hard and not an easy task to master, Wishewan and Arnack know this by explaining that there is flaws in their business; that they are constantly improving. A fancy coffee from Starbucks or any other more expensive coffee shops, cost an average of five dollars. People will be willing to pay that same price for a healthier alternative, than coffee. Wishewan and Arnack were doing so well with their business that they actually had to stop opening stores for a year after they had opened their 75th store. They said they "could have opened 40 stores that year", but they didnt. Instead the two smart business partners spent the entire year making sure that they were doing everything else, even better then they were already doing. After ensuring that their business is running to full capacity Booster Juice has opened just over 130 store in Canada. Booster Juice has also been trying to market some of their products in grocery stores like Sobeys. Selling a ready-to-drink bottled smoothies for $2.99. This is why Booster Juice saw the chance to go international, even though it came with an expensive price. Booster Juice is trying to get ahead of their American competition by expanding overseas and Booster juice is doing a good job of expanding without throwing all of their money into a couple more franchisee's.

Bogomolny, L. (2006, Boost their juice. Canadian Business, 79, 56-59. Retrieved from http://search.proquest.com/docview/221420767?accountid=3455

Welcome to the world of Booster Juice. Booster Juice is not just a company that sells healthy food products and drinks, the staff also encourage you to workout and live a healthy life style. I'm sure you will see most of the staff going to the gym before or after their shift at Booster Juice. Booster Juice does have small establishment's but that is because they don't need very much space which helps them save money in the long run. That also means that they can put a store in a lot more smaller, conjested areas; in bigger cities like our very own Toronto. Booster Juice is still a growing company and have their products in their own stores in nine provinces in Ontario, from Nova Scotia to British Columbia. There are Booster Juice stores throughout India and Mexico, there are only a couple stores in Brazil and Netherlands. Surprisingly, there is only four Booster Juice stores in the United States, it doesn't seem that they want to change their diets the way many Canadians have to a healthier life stlye.

My taste buds are tingling with healthiness!

Booster Juice is not only a place that sells good, healthy food and drinks. Even though all of the product Booster Juice sells is healthy, it also helps you build muscle by putting a supliment from protien shakes. They have a wide variety of flavours and a large list of different types and tastes of protien you can add to your drink. They have interesting names for their drinks and protien that really attract younger customers. I think Booster Juice is trying to attract the younger customers because they aim their advertising towards people that go to the gym/workout, involved in sports or just really like a tasty drink and/or snack that can be a healthy change from their usual fast food diet. Jose Batista from the Toronto Blue Jays is their spokesperson, he is a Major Leauge Baseball player and he has made an incredible impact for Booster Juice's sales. I found a commercial for Booster Juice that promotes, people involved in physical activitiy such as hockey, can give you a little boost of power.
http://www.youtube.com/watch?v=9JXBwxg3ARU
"Booster Juice, awesome, and awesome for you." This implies that it taste great, and it is also really good for your health at the same time.
This video/commercial is a great advertisment for hockey players or for any sports player, espically if your on the loosing team.